top of page
SARR Freights Logo


Customer Orientation

Bring value to customers by simply caring. Go where no one dares to. Accept difficult, demanding projects and deliver solutions as and when expected. Think of better ways to connect your client to the world. Provide unparalleled, tailor-made services.

Loyalty & Integrity

Practice unfailing integrity in conduct both within the organization and outside of it. Stay loyal and committed to a common cause – building a better and stronger company, meeting the expectations of stakeholders and developing a happier workforce.

Foresight & Leadership

The power to see is the power to lead. It gives you that pioneering stride you so need. Understand market dynamics in a rapidly evolving regional and global environment. Lead with care and nurture, and by example. Be led by your passion to succeed. Stay ahead of the game, think ahead of the game and march ahead fearlessly.

Timeliness & Efficiency

Time is money. Be frugal with it. Spend your time, effort and resources wisely. Working smart is as important as working hard. Add value to every minute of your time by setting goals for every minute.

Think Bigger, Aim Higher

Strive ceaselessly to be a world leader, and insist on only the highest standards. Accept criticism with humility to grow, develop and create an environment of excellence. Challenge yourself at each stage and look for long-term solutions rather than short-term fixes.

Innovation backed by Initiative

Innovative solutions, seamless execution – that’s the mantra. Embrace change, adapt, invent and simplify. Walk that extra mile and identify opportunities without being coaxed or pushed at. Be proactive and invest in technological advancements. Provide solutions that are effective yet time and cost efficient.

Ownership & Accountabiliy

For an organization to achieve the best results that it possibly can, each employee must not only take responsibility for their actions but also hold themselves answerable for the role that’s expected of them. Listen, adapt and examine your strongest convictions with humility. Mean what you say and own what you do.

Tenacity & Vitality

Be resolute, dynamic and trustworthy. Always rise to the occasion. Persevere, do not give up and never settle. If things don’t work one way, find other ways to make them work. Move forward despite all odds.

Stronger Together

Compounded effort is much more effective. Work together, help those who need it, encourage those who deserve it and appreciate those who have earned it. Healthy competition is important, but common goals should be given priority.

bottom of page